Monumental is a social purpose business working to advance equitable city-building and urban development. We work with governments, private companies and non-profits to create thoughtful solutions to complex urban issues, with social equity and community voice at the center. We do all of this while putting the development and success of BIPOC leaders at the center of our practice.
Check out FutureBUILDS, our real estate development initiative seeking to support early- and mid-career Black, Indigenous and People of Colour (BIPOC) in the industry!
Our Practice
Monumental is a partnership between seasoned leaders, Kofi Hope and Zahra Ebrahim. Both of their careers have lived at the intersections of grassroots and institutional change, community knowledge and academic research, strategy and the human experience. Monumental’s work does the same, working in dynamic ways across a variety of spaces. Outside of our core staff team, we work with an extensive network of collaborators and subject matter experts, forming teams on a project-by-project basis.
Engagement & Co-Design
In order for people to meaningfully participate in change in their communities, they need to be invited into the process with care and consideration. Monumental designs and facilitates creative, joyful, safe, and rich engagement processes. We also partner with communities to develop solutions using human-centered design and participatory practices.
Strategy, Policy & Research
Monumental helps organizations craft strategies that articulate their core values and social impact objectives in clear, measurable and attainable ways. We also support the development of policy frameworks that are evidence based, culturally responsive and community-informed. This work includes leading multi-disciplinary research projects, and ensuring that our projects are accessible and accountable to local communities.
Retreats & Capacity Building
Monumental specializes in curating retreat spaces where leaders - whether they are Boards, Executive Teams, or collaboratives - can connect, learn and deepen their collective ‘why.’ We also create immersive and holistic learning journeys, stand-alone or part of larger processes, where community members, staff teams or students can gain knowledge and skills.
Innovative & Bold Initiatives
Monumental’s entrepreneurial orientation lends us to not just speak about change, but to also design and implement new, innovative projects in-house. They span programs or activities that clients request us to develop, to new initiatives we see a need for in the world, but don’t see anyone positioned to launch themselves. These projects include: Making Space, All Out, and FutureBUILDS.
Clients & Partnerships
Our work crosses industries and sectors. We have been honoured to work with great clients and partners such as:
Black Opportunity Fund, Black Screen Office, Canada Lands Company, Canada Mortgage and Housing Corporation, City of London, City of Toronto, Concrete Cardinal, CP Planning, Federation of Canadian Municipalities, Future Skills Centre, George Brown College, Infrastructure Institute, Northcrest Developments, Toronto Community Housing, Tridel, Toronto Community Housing Corporation, University of Toronto’s School of Cities
The Team
Zahra Ebrahim
(she/they) Co-Founder
► Meet Zahra!
Zahra Ebrahim is a public interest designer and strategist, and an established bridge builder across grassroots and institutional spaces. Her work has focused on community-led approaches to policy, infrastructure, and service design. Prior to Monumental, she built and led Doblin Canada, Deloitte’s Human-Centred Design practice. In her early career, Zahra led one of Canada’s first social design studios, working with communities to co-design towards better social outcomes, leading some of Canada’s most ambitious participatory infrastructure and policy programs. Zahra has taught at OCADU, MoMA, and is currently an Urbanist-in-Residence at the University of Toronto’s School of Cities. She has been recognized as a Next City Vanguard Civic Leader, Ascend Canada’s Mentor of the Year, one of “Tomorrow’s Titans” in Toronto Life magazine, one of WXN’s Top 100 Women in Canadian Business, and most recently recognized as one of the Urban Land Institute’s WLI Champions. Zahra is currently a Board member of the Toronto Arts Council, the Canadian Urban Institute, and Board Chair for Park People. Her work has been featured across international media, and she regularly delivers speaking engagements to audiences across the country.
Eunice Wong
(they/them) Lead, Design and Placemaking
► Meet Eunice!
Eunice is an award-winning urban designer, researcher, registered planner, and all-around curious person. As the design and placemaking lead at Monumental, Eunice champions equity-centered approaches and analysis, advocates for diverse perspectives, and highlights the power of community voices in the city-building process. Before joining the Monumental team, Eunice brings over 8 years of experience in the industry, most recently at Perkins&Will as an associate and senior urban designer. They bring deep expertise in community engagement, land use planning, public realm design, transportation, and led various research efforts around gender equity, public health, and as host of the Inhabit podcast. Their community-centered approach to their work has been awarded a National Urban Design Award for Community Initiatives, an AIA Canada Award of Merit, a Canadian Society of Landscape Architects Award of Excellence, and an OPPI PlanON Public Education award. Eunice is always thinking about the human experience and opportunities for storytelling, balancing both quantitative and qualitative research approaches. They are passionate about intersections—in human identities, between planning and people, urbanism and nature… and literally the design of intersections. Eunice lives in Toronto with their partner and their very silly dog Peanut.
Trina Moyan
(she/her) Indigenous Engagement Lead
► Meet Trina!
Trina is nehiyaw iskwew (Plains Cree) from the Frog Lake First Nation in Northern Alberta, Treaty 6 medicine chest territory. Tkaronto became her second home 16 years ago and she is honoured to work and raise her family upon the lands of the ‘Dish with One Spoon’ treaty. She began her career as a writer and producer for the Aboriginal Peoples Television Network (APTN) and she co-produced and directed the National Aboriginal Achievement Awards (now Indspire) for CBC television. With 20+ years experience, Trina is a co-founder of Bell & Bernard, a First Nations consulting firm. She is a University of Toronto alumna, a member of the Toronto Indigenous Business Association and a community activist. As of 2022, she has served as an Indigenous advisor at the Daniels School of Architecture. In 2023, Trina's work on the Transformation of the Albert Campbell District Library won Heritage Toronto's Adaptive Reuse Award. Trina’s life and work is inspired by her two sons and her mother Jeanne – a residential school survivor.
Sean Brathwaite
(he/him) Administration and Operations Manager
► Meet Sean!
Uju Umenyi
(she/her) Executive Assistant
► Meet Uju!
Mariam (Mo) El Toukhy
Strategist
► Meet Mo!
Kofi Hope
(he/him) Co-Founder
► Meet Kofi!
Kofi Hope is a Rhodes Scholar and has a Doctorate in Politics from Oxford University. He is the Co-Founder of Monumental. He writes a monthly opinion column for the Toronto Star newspaper and is an Urbanist in Residence at the University of Toronto School of Cities, an emeritus Bousfield Scholar with the Geography and Planning department and a Senior Fellow at the Munk School of Global Affairs and Public Policy. He serves as a board member for the Centre for Addiction and Mental Health (CAMH) and has volunteered widely across Toronto. In 2017 he was winner of the Jane Jacobs Prize and in 2018 a Rising Star in Toronto Life’s Power List. Kofi was the co-founder and inaugural Executive Director of the charity the CEE Centre for Young Black Professionals, now Canada’s largest charity serving Black youth. Kofi has been featured widely across the Canadian media and has delivered over 250 public talks to date.
Sara Udow
(she/her) Principal
► Meet Sara!
Sara is an award-winning urban and cultural planner with 15 years of experience in city-building, community engagement, and cultural planning. Passionate about creating more equitable, creative, and compassionate cities, she believes that collaborative and inclusive processes lead to the most meaningful outcomes. Building trust and supportive networks with communities and colleagues is at the heart of her work. Sara has delivered numerous strategic plans for cultural institutions, public space operators, nonprofits and municipalities that require deep stakeholder and public consultations.In her previous role co-founding PROCESS, an urban and cultural planning studio, she developed and nurtured a team and collaborated on a diversity of complex city building and organizational projects, with municipalities, developers and nonprofits. She is also the co-founder of Crazy Dames (crazydames.com), an art collective that designs and delivers art projects centered on city building and creative community engagement.
Maleeha Shams
(she/her) Strategist
► Meet Maleeha!
Maleeha (she/her) is a community development professional with a passion for equity-centered work. She has worked for 5+ years in community engagement roles in the non-profit sector locally in the Greater Toronto Area and internationally in Tanzania. As a Strategist at Monumental with deep expertise supporting the FutureBUILDS program, she is focused on developing engaging methods to increase representation of BIPOC communities in the real estate development and housing sectors in Canada. She is a critical thinker who challenges the status quo and strives to get involved in projects that uplift marginalized communities. Maleeha is experienced in qualitative research, communications, and project management. She is always looking for meaningful opportunities to grow, learn, and volunteer. Maleeha holds a Bachelor’s in International Development Studies & Health Policy and a Master’s in Human Geography & Community Development both from the University of Toronto.
Selma Elkhazin
Strategist
► Meet Selma!
Alyson Doyle-Braithwaite
(she/her) Project Coordinator, FutureBUILDS
► Meet Alyson!
Alyson Doyle-Braithwaite is a community justice and social equity advocate dedicated to cultivating meaningful, people-centered change. With extensive experience in community engagement and community-building, and a degree in Environmental and Urban Sustainability from Toronto Metropolitan University, she has led programs and facilitated workshops that empower diverse communities, foster collaboration, and build practical skills for action. Alyson’s work spans higher education, nonprofits, and advocacy, where she has developed strategic partnerships, secured funding for sustainability and community initiatives, and created spaces for BIPOC voices to shape environmental and social policy. Through her experience mentoring youth and coordinating community programs, Alyson remains committed to supporting others as they navigate systemic barriers and build confidence in their leadership journeys. She believes deeply in the power of intentional learning, collective care, and community-building to drive lasting impact.
Opportunities
We’re currently hiring for a Project Manager, Housing & Black Communities.
Applications open until December 12th, 2025 @ 5pm.
How We Work
Relational.
Connections and trust build the foundation for bold change.
Pragmatic.
Being ambitious can mean starting with the basics.
Fair.
We offer our time, energy, and curiosity to all, not just some.
Emergent.
We’re responsive, adaptive, and nimble.
Our Ideas
“Credentials Not Required” TEDx, 2017.
“It’s time to rethink community consultations” First Policy Response, 2020.
Get in Touch
We want to explore ideas, conversations, and approaches with a wide array of folks. Reach out, tell us what you’re interested in and up to.
We’d love to connect.
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